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USE CASE FOR Public Courses

Boost Your Public course

Maximize customer satisfaction at your public courses with comprehensive insights, performance management, and data-driven improvements. Players 1st equips you with the solution to gather survey feedback, optimize operations for maximum impact, and provide outstanding experiences for all visitors. 

The Players 1st platform has greatly enhanced our ability to engage our golfers and gain critical intelligence. These insights bring a comprehensive perspective into our golfer’s experiences and allows our operators to react in real time.
Mitch Harrell, Executive Vice President at Troon Golf
Mitch Harrell

Executive Vice President, Troon Golf

Understanding our guests’ experience at our properties is of utmost concern to us. We have used other survey tools over the years and the Players 1st solution provides a level of useful information that we had previously not seen. The surveys were straightforward to implement, and the reporting capabilities provide actionable data that benefits our courses.
Mark Luthman, President at Touchstone Golf
Mark Luthman

President, Touchstone Golf

Utilized by public courses worldwide

Understand customers to increase revenue

Customers_2

Gather
Feedback

Gather insights from all customers, no matter age, handicap, or gender.

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Spot
Trends

See what truly matters to the majority of your customers to satisfy as many as possible.

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Leverage
Insights

Let customer feedback guide your resource allocation decisions.

 

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Promote
word-of-mouth

Enhance experiences to the extent that customers start recommending you to others.

Stand out as a public course

Customer Experience Management is about becoming a favorite

Gather insights: Players 1st arms you with feedback from all green fee players, making it easier to decide on where to enhance the club for different segments or for overall best.

Gather insights: Players 1st arms you with feedback from all green fee players, making it easier to decide on where to enhance the club for different segments or for overall best.

Compare rankings: Benchmark golfer ratings against competitors, revealing whether your facility is highly rated by the public in your area or if other courses perform better.

Compare rankings: Benchmark golfer ratings against competitors, revealing whether your facility is highly rated by the public in your area or if other courses perform better.

Prioritize actions: Utilize data analytics to pinpoint where you should improve to maximize customer satisfaction and ensure resources are used optimally.

Prioritize actions: Utilize data analytics to pinpoint where you should improve to maximize customer satisfaction and ensure resources are used optimally.
Product Benefits

What you'll get from
Member surveys

Immediate notifications

Receive pop-up messages in real-time about feedback. 

Immediate notifications

Member management

Adjust actions by the various member groups needs.
Member management

Business
outline

See business performance through member ratings.

Business outline

Data-driven decisions

Use data to allocate resources across club areas.
Data-driven decisions

Custom
questions

Add tailored questions specifically for your members.

Custom questions

Industry benchmarks

Compare scores with industry competitors to set targets. 
Industry benchmarks
Over 3000 clubs trust Players 1st

Words from clients

70%

Response rates

Clubs utilizing surveys from Players 1st effectively gather feedback from the majority of their customers.

10k+

Responses per day

More than 10,000 survey responses are gathered through Players 1st Surveys on a daily basis across the world.

10M+

Surveys conducted

Through more than 2,500 golf clubs and the leading golf governing bodies, over 10 million surveys have been sent out. 

The Players 1st platform has greatly enhanced our ability to engage our golfers and gain critical intelligence. These insights bring a comprehensive perspective into our golfer’s experiences and allows our operators to react in real time.
Mitch Harrell, Executive Vice President at Troon Golf
Mitch Harrell

Executive Vice President, Troon Golf

Understanding our guests’ experience at our properties is of utmost concern to us. We have used other survey tools over the years and the Players 1st solution provides a level of useful information that we had previously not seen. The surveys were straightforward to implement, and the reporting capabilities provide actionable data that benefits our courses.
Mark Luthman, President at Touchstone Golf
Mark Luthman

President, Touchstone Golf

Expand your feedback bundle

Tailored survey products

Guest Survey Free
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Template

Guest Survey Free

Our non-binding survey with essentials for gathering valuable feedback and getting insights into guest experiences. 

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Artificial Intelligence
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Feature

Artificial Intelligence

Our AI feedback tool made specifically for helping golf businesses to analyze and structure comments from surveys.

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Business Intelligence
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Product

Business Intelligence

Our industry-leading solution for handling and analyzing member, rounds, and financial data for golf businesses.

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Get a tour

Interested in learning why green fee players enjoy visiting or not?

Book a tour with one of our Public Course Survey experts to learn how utilizing Players 1st gives you a competitive edge right away.

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