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Business Intelligence

Grasp your business data

Track everything from member churn to tee time booking rates with top-rated Business Intelligence solutions by Players 1st, a software suite developed in collaboration with leading golf federations and businesses to ensure you get all necessary features for utilizing member, booking, and financial data.

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Why understanding business intelligence is key for the

Longevity of golf businesses

Designed specifically for golf data management

Top Business development solutions

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Store member data and interpret your membership growth and development.

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Use our intuitive dashboard to oversee all your expenses and benchmark against others.



Handle your booking data at once, such as utilization rate per hour and booking types.


Overall data

Combine the three Business Intelligence solutions to manage all your golf data.

Become a data expert

Business insights made simple for you

Featuring cutting-edge displays and filter options, the business data effortlessly transforms into material for boards and operators, while also providing insights for setting ambitious business goals.

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Feature Benefits

WHAT YOU'LL GET FROM Business intelligence

Want to truly know your business?

Get a free tour today!

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Best-in-class business solutions

Member Data
Financial Data
Booking Data

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Store data and inspect member growth

This member-centric business software is everything you need to track membership growth in the most golf specific way. Among many strong features like graphs, filters, and national benchmarks, the dashboard allows you to track number of current members, new members, and churned members over a period of your choice.

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Put accounting data into perspective

The finance software is a revolutionary solution where you can enter all of your expenses and earnings, and the advanced analytics and custom benchmark options reveals whether you are spending more than similar businesses in over 200 categories. From staff spending to irrigation bills, this platform makes it possible to compare financial development over time, internal as well as industry-wise.

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All noteworthy insights into bookings

Revolving around plenty of simple time tee tables, the booking data software empowers you to manage all of the rounds played at your course. This is converted into hourly schedules of utilization rates, tee time booking rate, and number of players per tee time, not to mention the opportunity to look into national benchmarks, choose custom periods for internal comparison, and filter between demographics.

Predefined prompts

Utilize the chatbot within few clicks

Based on our expertise and experience in delivering our leading Customer Experience Management tool to over 2,500 golf businesses worldwide, we have crafted three prompts that our clients have requested to effectively optimize their insights from comment sections.

Sentiment Analysis
Theme Identification
Trend Detection
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Far far away, behind the word mountains

Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place and supplies it with the necessary regelialia.

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Over 3000 clubs trust Players 1st

Words from clients


Response rates

Clubs utilizing surveys from Players 1st effectively gather feedback from the majority of their customers.


Responses per day

More than 10,000 survey responses are gathered through Players 1st Surveys on a daily basis across the world.


Surveys conducted

Through more than 2,500 golf clubs and the leading golf governing bodies, over 10 million surveys have been sent out. 

Understanding our guests’ experience at our properties is of utmost concern to us. We have used other survey tools over the years and the Players 1st solution provides a level of useful information that we had previously not seen. The surveys were straightforward to implement, and the reporting capabilities provide actionable data that benefits our courses.
Mark Luthman, President at Touchstone Golf
Mark Luthman

President, Touchstone Golf

The Players 1st platform has greatly enhanced our ability to engage our golfers and gain critical intelligence. These insights bring a comprehensive perspective into our golfer’s experiences and allows our operators to react in real time.
Mitch Harrell, Executive Vice President at Troon Golf
Mitch Harrell

Executive Vice President, Troon Golf

Expand your feedback bundle

Tailored survey products

Get a tour

Learn more about Business Intelligence

Contact our sales team to determine if the business solutions are available in your market and how you can access them today.