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Customer Experience

Put your players first

Perceive every aspect of your golf business through the eyes of your golfers with surveys and the best-in-class Customer Experience Management platform from Players 1st, making customer satisfaction the cornerstone of your business strategies, resource allocations, and funding plans.

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Why understanding customer experience is key to achieving

Golf business success

Customer Experience is the end to-end journey golfers go through, from booking a round to leaving. Enhancing every step of this experience is key for achieving business growth.

Customer Experience is the end to-end journey golfers go through, from booking a round to leaving. Enhancing every step of this experience is key for achieving business growth.

Customer Experience Management is the method to manage the entire experience, helping golf course operators gain unique insights into their customers and memberships.

Customer Experience Management is the method to manage the entire experience, helping golf course operators gain unique insights into their customers and memberships.

Improving the satisfaction of experiences is one of the best predictors of future revenue and growth, as higher satisfaction equals higher retention and attraction rates. 

Improving the satisfaction of experiences is one of the best predictors of future revenue and growth, as higher satisfaction equals higher retention and attraction rates.
Customer experience management

How to become customer-centric

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1.
Engage

Survey customers and get feedback on how your golf business performs.

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2.
Analyze

Look into the feedback and embrace the responses, whether positive or negative.

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3.
Leverage

Improve the areas of your customer journey that is most important for satisfaction.

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4.
Monitor

Continue the process and ensure that customers keep getting more satisfied.

Goodbye to guesswork

Turn feedback into business strategies

The feature-rich Players 1st Customer Experience Management platform operates with the satisfaction metric Net Promoter Score, a proven key performance indicator for golf business growth. 

Access surveys tailored for golfers or employees, gaining insights into experiences with plug-and-play templates.

Access surveys tailored for golfers or employees, gaining insights into experiences with plug-and-play templates.

Deliver surveys manually or automatically with CRM and booking system integrations, easing the data collection.

Deliver surveys manually or automatically with CRM and booking system integrations, easing the data collection.

Utilize the Players 1st dashboard to view various analyses of the feedback, from benchmarks to development graphs.

Utilize the Players 1st dashboard to view various analyses of the feedback, from benchmarks to development graphs.
INTERESTED IN CUSTOMER EXPERIENCE MANAGEMENT?

GET A FREE INTRODUCTION!

Dashboard features

Data visualized in bite-sized ways

Together with leading industry experts and golf federations, we have created a user-friendly dashboard that displays data in real-time, making it convenient to understand scores and where to improve the experience. Leverage the unique feedback for years to come and build a business that will forever meet the expectations of every golfer.

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Member Survey Development
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Expand your feedback bundle with

tailored survey templates

Member Survey
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Template

Member Survey

The industry-leading feedback solution to identify which parts of experiences upsets or satisfies members the most. 

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Tournament Survey
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Template

Tournament Survey

The go-to template for surveying participants, now with Golf Genius integration for even easier send-outs.

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Guest Survey
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Template

Guest Survey

The first-rate survey for gathering guest insights, proven to be valuable for golf businesses to attract more customers.

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Over 3000 clubs trust Players 1st

Words from clients

Understanding our guests’ experience at our properties is of utmost concern to us. We have used other survey tools over the years and the Players 1st solution provides a level of useful information that we had previously not seen. The surveys were straightforward to implement, and the reporting capabilities provide actionable data that benefits our courses.
Mark Luthman, President at Touchstone Golf
Mark Luthman

President, Touchstone Golf

The Players 1st platform has greatly enhanced our ability to engage our golfers and gain critical intelligence. These insights bring a comprehensive perspective into our golfer’s experiences and allows our operators to react in real time.
Mitch Harrell, Executive Vice President at Troon Golf
Mitch Harrell

Executive Vice President, Troon Golf

Get a tour

Get a first-hand
tour of Players 1st

Schedule a non-binding meeting with one of our survey specialists and learn how to utilize Customer Experience Management today!

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