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Every Round Tells a Story

turn moments into loyalty

Our AI-powered platform helps you create experiences worth sharing and returning for.

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GLOBAL TRUST. LOCAL IMPACT.

3,000+ golf facilities

From daily-fee courses to private clubs, operators rely on Players 1st’s intelligent platform to turn golfer data into real-time actions.

LEADERS IN GOLF INTELLIGENCE

250M

Golfer data points analyzed

20K

At-risk golfers identified monthly

15K

Stories told per day

THE INTELLIGENT SURVEY PLATFORM FOR GOLF

powered by data. driven by ai.

Our platform turns golfer insights into actions - helping golf course operators predict churn, boost loyalty, and grow revenue through AI-powered player experience management.

Survey Templates

ASKING THE RIGHT QUESTIONS IS KEY

In collaboration with survey and industry experts, as well as leading golf courses, we've crafted the ultimate survey templates to cover every aspect of the customer journey in your club. Easily customize by toggling questions on/off or create your own to fit your specific needs. Ensure you're asking the right questions to gain valuable insights and improve your services.

CALL-TO-ACTION

ACT UPON REAL-TIME NOTIFICATIONS

Protect your brand by turning dissatisfied customers into loyal ambassadors. With our real-time notifications, you can swiftly react to feedback and resolve issues before they escalate. Take immediate action to enhance customer satisfaction and safeguard your reputation.

 
ACTIONABLE INSIGHTS

ADVANCED ANALYTICS IN A SIMPLE WAY

No two customers are the same. Understanding what drives each customer segment is essential to ensure a balanced approach and optimal operational excellence. Advanced analytics identifies the main priority areas.

BENCHMARKING

EASY TO MEASURE
YOUR SUCCESS

Are you wondering, "How did we do?" after distributing your latest survey? With our industry benchmark, you can compare your club’s performance against peers and competitors. Discover where you stand, identify areas for improvement, and set ambitious yet achievable targets. Elevate your standards with insights that drive success.

INTEGRATIONS

AUTOMATED INSIGHTS

Players 1st connects seamlessly across leading golf technologies - unifying your data sources to deliver automated, AI-powered insights.

BUILT IN PARTNERSHIP WITH THE GOLF INDUSTRY

REAL STORIES. REAL RESULTS.

Understanding our guests’ experience at our properties is of utmost concern to us. We have used other survey tools over the years and the Players 1st solution provides a level of useful information that we had previously not seen. The surveys were straightforward to implement, and the reporting capabilities provide actionable data that benefits our courses.
Mark Luthman, President at Touchstone Golf
Mark Luthman

President, Touchstone Golf

DISCOVER WHAT’S POSSIBLE

SEE HOW AI CAN GROW YOUR GOLF BUSINESS

Learn how Players 1st uses data and intelligence to help your facility listen smarter, act faster, and deliver better golfer experiences.

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