Video testimonial with Will from Blackhawk Country Club

Will Pickering, Chief Operating Officer at Blackhawk Country Club in Danville, California, discusses the benefits of using Players 1st to address two main challenges. Established in 1983, the member-owned private club faced issues with being influenced by a vocal minority rather than the silent majority of members.

Players 1st helped them understand the priorities of their entire membership. Additionally, the club lacked benchmarking data, which made it difficult to gauge performance. Using Players 1st, they learned their NPS for food and beverage was high compared to the benchmark, validating their efforts.

Players 1st also highlighted areas needing improvement, such as the decor and furnishings of their Lakeside Clubhouse, guiding investment decisions. It revealed the fitness center as the top reason members joined, despite the club having two championship golf centers, influencing future development plans. The referral program insights led to changes for a more attractive offer, boosting member referrals.

Will Pickering recommends Players 1st for clubs struggling with member and board buy-in for projects, citing its success in understanding member needs and driving positive changes.

Want to utilize Players 1st to enhance member satisfaction and drive success at your club, just like Blackhawk Country Club?