Players 1st and Tagmarshal's new partnership

Golfers arrive at a course for many reasons. The view. The reputation. The chance to play a round that lingers in memory long after the scorecard is tucked away. But what keeps them coming back is something far more subtle: the feeling that the course understands them. 

That understanding starts with data. Not just numbers on a report, but insights that tell a story—about pace, flow, satisfaction, and experience. 

This is the philosophy behind the new strategic partnership between Tagmarshal, a leader in golf course optimization and pace management technology, and Players 1st, the industry’s most trusted player experience and feedback platform. 

Together, we are building something far greater than the sum of our parts. 

A Clearer View of the Player Experience 

For years, golf course operators have had to piece together a player’s experience from separate sources. Operational data lived in one system, while customer sentiment, if collected at all, sat in another. The picture was fragmented. 

This partnership aims to change that. By combining Tagmarshal’s real-time, in-round data with Players 1st’s post-round survey feedback, golf clubs can now connect the dots between what actually happened during the round and how it made players feel. 

Operators can look at round times, staff touchpoints, pace patterns, and flow disruptions alongside direct golfer comments and satisfaction scores. With that level of visibility, patterns emerge. Improvements become obvious. Guesswork is replaced with confidence. 

From Friction Points to Fixable Moments 

Imagine a course where players consistently rate their experience lower on certain days. Now imagine seeing that on those same days, the pace slowed down significantly on holes 7 through 9. With this integrated data, it becomes possible to isolate the issue, address it, and watch as both the numbers and the feedback improve. 

According to Morten Bisgaard, CEO of Players 1st, this is where the power of partnership lies: in helping clubs deliver smoother operations, faster rounds, and more memorable golfer experiences. 

And this is not theory. Players 1st and Tagmarshal are already working with thousands of clubs worldwide. Tagmarshal has collected data from more than 75 million rounds. Players 1st analyzes feedback from 14,000 post-round surveys every day. These are platforms trusted by the industry, used not only to observe but to transform. 

From Technology to Experience 

Technology in golf is not new. But what sets this collaboration apart is how it brings technology closer to the people who play the game. Operators are not just given dashboards. They are given stories. Each data point becomes a clue. Each insight, an opportunity. 

This is especially important in a competitive golf market, where guest expectations are rising and loyalty is harder to earn. Courses that understand their players in real time and respond to their needs are the ones that thrive. 

Through this partnership, operators gain the tools to improve every part of the player journey, from the first tee shot to the last comment on a post-round survey. It is a full-circle experience. Operational awareness meets emotional insight. Actionable data meets human feedback.