Players 1st secures significant investment to drive growth journey

Players 1st, the leading customer experience management platform within the golf industry, is poised to strengthen its global presence with a new round of investment from venture fund Scale Capital.

Since its establishment in 2012, Players 1st has been on a mission to enhance member and guest experiences at golf clubs worldwide, with over 2,000 courses now using the platform. Now, with a new investment from Scale Capital, the customer experience management company is equipped to accelerate its already ongoing global expansion.

With a decade-long proven track record of fostering the growth of tech firms scaling in the U.S. market, Scale Capital emerges as the perfect partner for Players 1st's expansion endeavors. The investment will enable further acceleration of the company’s strategic growth goals in the U.S. market and fuel new platform capabilities. These system developments will strengthen our offering to golf course operators in the U.S. in driving their business performance by attracting, converting, and retaining guests and members.

Collaboration remains a cornerstone for the company

In the first three quarters of 2023 alone, Players 1st has onboarded one new club a day, whilst also launching new and renewed partnerships with some of golf’s most prominent governing bodies and organisations. This rapid growth underscores the company's industry impact, with the new investment set to also enhance these global collaborations.