Players 1st and NGF elevate the game with a strong partnership

The partnership between the National Golf Foundation (NGF) and Players 1st unites two industry leaders, leveraging decades of market insights and customer experience solutions to enhance golf course operations and ensure exceptional player satisfaction throughout the industry.

Since its inception in 1936, NGF has been the go-to organization for golf businesses, providing trusted insights and keeping stakeholders in the loop about the game’s latest trends. With an extensive database of over 2.5 million golfers and a commitment to fostering industry growth, NGF connects members and helps them navigate an ever-evolving market.  

Meanwhile, Players 1st specializes in transforming the player experience into useful insights to elevate the experience for golfers all over the world. Through partnerships with national golf associations across Europe and North America, Players 1st has established itself as an easy to deploy solution for public and private course operators to help them take care of their most important asset – their members and guests. 

By combining NGF's market intelligence and broad industry reach with Players 1st's expertise in customer experience management, this partnership creates a collaboration that benefits both golf course operators and players. The partnership does not only align with the goal of fostering growth in the golf industry but also emphasizes the importance of customer satisfaction as a key driver of that growth. 

Let's partner to launch GolfersVoice

Now, in 2024, the partnership is highlighted by the launch of GolfersVoice, a new product that integrates key NGF data points from its three decades of course survey experience into the Players 1st technology platform, which is already used by thousands of golf facilities across the U.S.