Why Our Team Cares About Golf (even when not all of us play)

At Players 1st, we’re obsessed with golf. But that doesn’t mean we’re all experts with a perfect swing or a 5 a.m. tee time ritual. Some of us have never played a full 18 holes.

Others have grown up on fairways, club in hand. But all of us, developers, marketers, analysts, customer success, care deeply about the game, the clubs, and the people behind it.
Because we see golf for what it really is:
A space for connection. A lifelong sport. A community in motion.

Why Golf Still Matters (Even from a Laptop)

You don’t have to play golf to understand its value.
Every time we ship a feature, analyse data, or support a club, we’re helping someone feel seen, heard, and welcomed, whether it’s a junior member picking up a club for the first time or a longtime player coming back after an injury.

We’re not just building software.
We’re supporting environments where people grow, play, compete, and belong.
That’s a responsibility we don’t take lightly, and it’s why we show up every day.

We Build for Golf, and for the People Who Love It

Whether you’ve played for decades or just walked past a green on holiday, golf has a way of pulling you in. It's a sport that teaches patience, precision, and presence, values that shape how we work, too.

At Players 1st, we believe in golf’s future.

Not just as a sport, but as a shared experience.

That’s why we care, deeply, even when not all of us play.

Because at the end of the day, we’re building something for people who do.

We’d love to hear your golf story. Drop us a message or tag us on your socials.