Video testimonial with Keith Miller from MCRA

Keith Miller, CEO of the Montgomery County Revenue Authority (MCRA), oversees nine golf courses near the nation's capital in Maryland. These courses range from 6,000 to over 7,400 yards. One notable property, The Cross Vines, was acquired in the mid-1980s. It has since been transformed into a new winery, banquet facility, and restaurant, greatly enhancing its appeal to the local community.

Before utilizing Players 1st, the MCRA faced significant challenges in pinpointing specific areas affecting customer experience, gathering widespread customer feedback, and receiving candid responses. Players 1st has effectively addressed these issues, providing valuable insights and high customer response rates.

At the Little Bennett Golf Course, for example, survey data revealed that golfers felt the greens were too fast. By adjusting the speed of the greens, customer satisfaction and course ratings significantly improved. This success story is just one of many that demonstrate the effectiveness of Players 1st in improving customer satisfaction and profitability.

Players 1st offers comprehensive data, helping identify crucial customer priorities and justify capital expenditures. This tool provides the necessary information for both regular and municipal operators to ensure that spending directly enhances customer experience, all accessible via their intuitive dashboard.

Interested in learning how to use Players 1st to mirror the approach of the MCRA?