Located in the rolling hills of North Oxfordshire, Tadmarton Heath Golf Club is a picture of tradition and community. With nearly 900 members, including a thriving junior section, Operations Director John Stubbs saw the value in tapping into member feedback to guide the club's future. By partnering with Players 1st, Tadmarton Heath has been able to listen, learn, and take action in ways that have strengthened its position as a premier destination for golfers.
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Why Feedback Matters
Before using Players 1st, Tadmarton Heath relied on more generic survey tools, but they often missed the mark. The club was seeking something more tailored to private member clubs like theirs—and Players 1st delivered. From the start, the partnership showed promise, as the in-depth insights the surveys provides have been a game changer for the english club.
Turning Data Into Action
One of the clearest lessons from their surveys was the need to improve practice facilities. Feedback underscored what the leadership team already suspected: improving practice areas would be key to attracting younger members and making the game more accessible to a wider audience.
Armed with this data, the club began exploring ideas like adding simulator rooms and enhancing driving range technology.
The surveys also brought attention to the challenges of maintaining a historic clubhouse. While charming, the 300-year-old building required modern updates to match members' expectations. Recent renovations to the bar and changing rooms were a direct response to member suggestions. Stubbs emphasizes how Players 1st helps validate decisions.
Challenges and Opportunities
Despite their successes, Tadmarton Heath is still looking to improve its survey process. While their current response rate of 52% is impressive, he believes shorter surveys could encourage even more participation.
Stubbs also acknowledges that some clubs may hesitate to survey their members out of fear of criticism. His advice?
He sees surveys not as a threat but as an opportunity, as it gives the club a purpose. It helps the board and management focus on what really matters to members.
The Value of Players 1st
For Stubbs, the true power of the Players 1st surveys lies in its ability to foster transparency and trust. By giving members a voice, the club has not only improved facilities but also strengthened its relationship with its community. At the end of the day, they are here to serve the members. Surveys show them that their opinions matter - and that they are ready to act on them.
Tadmarton Heath Golf Club’s story is a testament to the transformative power of listening. Through its partnership with Players 1st, the club has turned feedback into a roadmap for success, ensuring it remains a cherished destination for generations to come.
