The holiday season is a busy moment for many golf clubs. Family members come into town, snowbirds look for warmer fairways, and destination golfers fit in a round while traveling. These visiting players make the course feel lively — and they offer perspectives that clubs rarely get from their regular membership.
The challenge? Guest feedback is easy to miss. Many visitors come only once, their contact details aren’t always collected, and their impressions walk out the door with them.
Why Holiday Visitors Matter More Than You Think
Seasonal guests see the club with fresh eyes. They compare your course to the ones back home, notice details members may overlook, and leave with strong impressions about service, course conditions, and the overall experience.
Their feedback can help clubs understand:
- Where visitors are traveling from
- What parts of the experience stand out
- Where expectations weren’t met
- What would motivate a return visit next year
And during the holidays — when guest traffic peaks — these insights are easier to gather than at any other time of year.
How Clubs Can Capture This Perspective
Players 1st Guest Surveys provide a simple way to hear directly from visiting golfers. Clubs can collect feedback automatically through tee sheet integrations, by uploading guest email lists, or by sharing a unique link through existing emails or partner communications.
Once enabled, clubs can access a clear overview of guest satisfaction, key strengths, and areas where adjustments could make a meaningful difference. You can also compare guest and member experiences and view national or regional benchmarks for added context.
A Strategic Moment for Reflection
Holiday feedback can guide:
- Planning for the upcoming season
- Operational adjustments over the winter
- Service and staff improvements
- Marketing efforts aimed at traveler segments
Even a few weeks of insights help clubs understand what matters most to visiting golfers — and where small changes can elevate the experience for the next season.
Make the Most of the Holiday Traffic
If your club expects holiday visitors, make sure your guest surveys are up and running ahead of the rush. It’s an easy, low-effort way to learn from the golfers who pass through your doors this season — and to use their perspectives to shape a stronger year ahead.
