Players 1st ×
Hear your members from joining to leaving.
Scottish Golf funds the Entry and Exit Surveys and the AI Assistant for every affiliated club. The Member Survey in between costs £99 a year instead of £500.
82
Satisfaction
+5 vs peers
+31
NPS
+7 vs peers
64
Value for money
−7 vs peers
AI Assistant · scores and 186 comments
Value for money is your weakest score against peers and the top theme in 41 comments, most of them about temporary greens over the winter. It is also the top reason members gave for leaving: 6 of 14.
Illustrative figures
The member journey · funded by Scottish Golf
Three moments that decide whether a member stays.
01 · Joining
Entry Survey
Hear from new members while joining is fresh: why they chose your club and what they expect from it.
Free
02 · Every year
Start hereMember Survey
The yearly survey of your whole membership: 100+ proven questions you can tailor, with results benchmarked against peer clubs and tracked year on year.
£99
a year
Normally £500
03 · Leaving
Exit Survey
Ask members who leave why they are going, and fix the reason before it costs you the next one.
Free
Across all three
AI Assistant
Reads your scores and every written comment together, spots the trends and turns free text into themes you can count.
Free
Start here · Member Survey
Joining and leaving are snapshots. The Member Survey is the trend.
Entry and Exit Surveys tell you why members come and go. The Member Survey asks everyone who stays, once a year, and puts the answers against peer clubs. Year on year, it shows whether what you changed made a difference.
Beyond members · add when you need them
Guests, staff and your own questions.
01 · Add-on
Guest Survey
Automated feedback from visitors and green-fee golfers after their round.
£395
a year
02 · Add-on
Employee Survey
Ask your staff how the club runs from the inside, and what would make their work better.
£395
a year
03 · Add-on
Custom Survey
Your own questions on a topic of your choice: a course project, a membership change, the clubhouse menu.
£175
a year
Annual prices in GBP, excluding VAT · for Scottish Golf affiliated clubs
Complete the picture for £99 a year.
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