Players 1st

Industry benchmarks

The industry's benchmarks run on our infrastructure.

When associations, federations and governing bodies build a benchmark, they build it on Players 1st. Each project carries its own name. The data standard underneath is shared.

European Golf Business Benchmark

Europe's business KPI benchmark for golf courses, run with the Golf Course Association Europe.

Europe · business KPIs

Rounds Played Reporting

Canada's national rounds played report, run with NGCOA Canada.

Canada · rounds played

European Federation Benchmark

Participation and member insight across Europe's national golf federations, run with The R&A.

Europe · federations

Salary & Compensation Study

The golf industry's salary and compensation study, run with IAGA.

Global · people & pay

GolfersVoice

Customer insight for US course operators, connected to their tee sheets and benchmarked against peers, run with the National Golf Foundation.

US · golfer feedback

Talk partnerships

Taking part in one of these projects through your association? Then you already know the data. See what else it can do for your course.

How a project runs

Different names. One way of counting.

1 · One standard

The same KPIs, measured the same way

Rounds played, utilisation, RevPATT, satisfaction: defined once, collected the same way at every participating club, so a number in Ontario means what it means in Andalusia.

2 · Collected on the platform

Clubs join through their body

Members of the association or federation take part through it. Survey templates and integrations do the collection; nobody at the club builds a spreadsheet.

3 · Two views of one dataset

The club sees its position, the body sees the game

Each club benchmarks itself against the anonymised, aggregated whole. The body gets the national picture for policy, funding and the health of the game.

Building a benchmark for your market? Build it on the standard.

3,000+ golf courses · 20+ countries · trusted by the industry

Talk partnerships