A Comprehensive Golf Club Software Study: Industry Leaders Release Key Technology Insights
A landmark research project commissioned by leading golf industry trade bodies has unveiled crucial national data on software technology usage across golf clubs in the UK and Ireland. The study, commissioned in July 2024, brings together the collective expertise of the Golf Club Managers Association (GCMA), The Golf Club Secretary, Scottish Golf Club Managers Association (SGCMA), UK Golf Federation (UKGF), and Club Management Association of Ireland (CMAI).
The research, developed by Players 1st in consultation with Golf Genius representatives, surveyed 134 golf club managers, examining various aspects of software technology implementation and performance at their clubs.
Craig Higgs, Managing Director at Golf Genius International, emphasizes the strategic importance of the research:
The comprehensive report includes key findings on average software implementation times, supplier responsiveness to improvement requests, and value assessment of current solutions.
You can download the report here.