The intelligence behind the world's best-run golf courses.
10+
Years benchmark
3,000+
Golf courses
30+
Associations
20+
Countries
Chat first
Ask it something.
This is how 3,000+ courses work with their data. Pick a question a GM asked this morning.
See it on your own data
One platform, three layers
Data. Intelligence. Automation. In that order.
Every course starts with the data layer. The layers above it grow over time, on the same platform, without re-implementation.
01 · Data
Here todayEvery number, one place
Rounds, revenue, bookings, member demographics and a decade of survey data, standardised and benchmarked against your market through federations and associations.
02 · Intelligence
Here & expandingAnswers first
Ask in plain English why RevPATT trails the market or where rounds went, then open the full dashboard behind any answer when you want to go deeper.
03 · Automation
Rolling outWork done before you ask
Pricing proposals, board reports, retention outreach, drafted by the platform and approved by you. The layer we're building next, with the courses already on the first two.
How the best-run courses think
Where you stand. Why. What's next.
Operational data tells you what already happened. What your golfers say explains it and predicts what happens next. The platform walks you through all three.
1 · Where you stand
Your RevPATT trails the market.
The benchmark, run with your association or federation, puts your KPIs against the national trend. That's the starting question, not the answer.
You
$31Market
$38RevPATT · YTD · national benchmark
2 · Why (looking back)
Rounds are down, and it's specific.
Operational data locates the gap: not everywhere, but weekday afternoons, and not everyone — visits by members under 40 fell hardest.
Source: booking + member data
3 · What's next (looking forward)
Your golfers already told you.
Experience data explains the past and predicts the future: low satisfaction in a segment today means churn and flat revenue next season, unless you act now.
Source: surveys → forecast
From benchmark to action in one platform
The cost of not knowing
Empty tee times never show up on a P&L.
Your tee sheet knows exactly where rounds and revenue go missing: which days, which windows, which golfers stopped coming. Put your numbers in.
See your own gap, benchmarked
Your course
$592,941
Annual revenue sitting in empty tee times
Filling a quarter of them is worth $148,235, before F&B and pro-shop spend.
3,000+ golf courses · 20+ countries · trusted by the industry
“The Players 1st platform has greatly enhanced our ability to engage our golfers and gain critical intelligence. These insights bring a comprehensive perspective into our golfer’s experiences and allows our operators to react in real time.”
Mike Ryan · Chief Operating Officer, Troon Golf
Book a demo
…and 3,000+ more, in 20+ countries