Joe Houston, CEO of the Northern California Golf Association (NCGA) with over 220,000 members, owns and operates two golf courses: Poppy Hills in Pebble Beach and Poppy Ridge in Livermore. Their focus is on growth, participation, and satisfaction (GPS), and Players 1st is integral to achieving these goals.
Key insights from the Players 1st surveys helped the NCGA identify areas for improvement, such as bunker conditioning and food and beverage offerings at tournaments. These insights allowed them to make targeted enhancements, improving player satisfaction and overall experience.
The surveys also provided valuable feedback on tournament site selection, leading to better location decision-making. Joe highlights the impressive 25% response rate to the surveys, enabling them to gather precise data across various demographic groups quickly and easily.
This data-driven approach, facilitated by Players 1st, supports their organizational philosophy that good people and good data lead to good decisions. In short, Players 1st has been instrumental in providing the necessary data to make informed and effective decisions.
Interested in learning how to use Players 1st to mirror the approach of the NCGA?